Logo Creation

1. Discuss what you thought about creating your logo.
I found creating my logo very interesting. It was something that I really liked to do and I enjoyed it a lot. It made me look deeper into myself and find out more about myself. This was definitely an enjoyable assignment, although it was a little time consuming, it did not feel like it took that long.

2. Describe the process: creative thinking skills and ideas you used in the logo creation.
When I first saw the assignment I read the PDF file and the powerpoint. After reading those, I began to brainstorm things about myself. As I was brainstorming I began to draw my sketches. Each of the symbols in my logo stand for something that is part of my life and something that I love. Fashion Ave

and Seventh Ave

is important to me because I love New York City and I am a Fashion student. The sun symbolizes that I love tanning, summertime and the beach. Libra is my horoscope. I put puppy paw prints on there because I have two puppies. The Aldo Shoe box and the Victoria’s Secret bag show that I love to shop and I love fashion. The Nail Polish and MAC Makeup represents the beauty part. Mazda is the kind of car that I have, and it was my first car of my own. The Martini glass shows that I am a bartender and the Italian horn shows that I am Italian. In some of my sketches I wrote in “La Bella Vita”, which is a tattoo that I have, meaning “The Beautiful Life”.

3. What was the most important discovery you made in the creation of your logo?
The most important discovery that I made in the creation of my logo was that everything I love all have something in common. Each of these items describe me perfectly. The logo is a creation that is truly me.

4. What is the most important information you learned from watching the videos, powerpoint, and reading material for this project? What is your opinion of the videos?
The most important information I learned from the powerpoint was the common terminology: pictogram, symbol, signet, character, icon, emblem, cachet, trademark, and logo. It was interesting to find out the exact meaning of these terms. I found it interesting that emblem means “figure of heraldry” and cachet is a seal of approval. From the reading I learned a lot about logo types. There are various type of logos which fascinated me. The videos were very helpful as well. It was captivating to see the process of creating a logo for an actual company, it definitely does take a lot of time and effort into making a logo that stands out from the rest. When making a logo, it takes a lot of creative thinking and the person needs reasoning behind their symbol.

Sketch #1

Sketch #2:

Sketch #3:

Sketch #4:

Sketch #5:

FINAL LOGO: